The best days sit next to the worst days

Mistake 5 of 10: timing the market and trading too often. Stepping out to avoid the bad days usually means missing the good ones, because they tend to arrive together.

Stepping out of the market to avoid the bad days usually means missing the good ones, because they tend to arrive together.

The mistake

Moving to cash to wait for a better moment, or trading often to stay ahead of the news. Both feel like control. Both depend on being right twice: when to get out, and when to get back in.

The evidence

J.P. Morgan Asset Management followed a hypothetical $10,000 invested in the S&P 500 from 2 January 2006 to 31 December 2025. It also found that six of the 10 best days occurred within two weeks of the 10 worst days. (Guide to Retirement 2026)

$10,000 in the S&P 500, 2006–2025Ending value
Fully invested$80,619
Missed the 10 best days$35,866
Missed the 20 best days$21,177
Missed the 40 best days$9,462
Source: J.P. Morgan Asset Management, Guide to Retirement 2026, data as of 31 Dec 2025. Hypothetical; S&P 500 total return; no fees or taxes.

Missing ten days out of twenty years cut the ending value by more than half. And because the best days cluster around the worst ones, the moment that feels safest to step out is often the moment just before a recovery.

What to do instead

  1. Set your allocation from your plan, not from a forecast, and write it down.
  2. Keep near-term cash needs in cash, so a fall in the market never forces you to sell.
  3. Rebalance by a rule (a date on the calendar, or a band around each target), not by a feeling.
  4. If you need less risk, change the plan, not your exposure for a few weeks.
  5. Treat the urge to trade as a prompt to check your reasons. The card below makes that a habit.

The tool: a pre-trade card

Answer these in writing before any trade that isn’t part of a scheduled rebalance.

QuestionYour answer
What changed in my goals, timeline or cash needs? (Not in the market.)
What will this trade cost in fees, spreads and taxes?
What risk does it add that I am not paid to take?
Would I make this trade if markets were calm?

How this is handled in practice

Portfolios are reviewed on a schedule against the plan, not against the headlines. Investment management is offered through Gwynedd Wealth Partners, LLC.

This article is for education and is not a recommendation to buy or sell any security. The illustration is hypothetical. Index figures do not reflect fees, and you cannot invest directly in an index. Past performance does not guarantee future results. Investment advisory services are offered through Gwynedd Wealth Partners, LLC.